带屏电子烟内卷新高度:加上蓝牙,快跟手机一样了!

带屏电子烟内卷新高度:加上蓝牙,快跟手机一样了!

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Vapes with screens are continually evolving as brands strive to stand out, intensifying the tech competition. Bluetooth is gaining renewed industry attention, enabling touchscreen vapes to customize images, provide location tracking, and adjust power settings. Some manufacturers are even planning to integrate Bluetooth calling capabilities, making calls a breeze!

Disposable vapes featuring both Bluetooth and screens were launched in North America in March. Users can connect via Bluetooth to adjust power settings remotely, upload images as screensavers, and even locate lost devices. Unofficial sources report that monthly shipments of this product now exceed 10 million units.

Moreover, some manufacturers are planning to introduce communication features, allowing users to swipe through contacts and make calls directly from the touchscreen of their vape. While sample images remain confidential, one can imagine a device that combines the appearance of a vape with the functionality of a smartwatch.

蓝牙电子烟:虽未大卖,但一直在

蓝牙功能在电子烟上应用其实不算是新鲜事,有行业人表示2014年就有类似产品,而公开资料显示比较多的是2019年,国产品牌竞争激烈的那段时期,悦刻、魔笛等头部品牌都出了蓝牙电子烟。

时至今日,不仅国产品牌有出了蓝牙电子烟,国际品牌也有参与,比如VUSE、JUUL等。

可以看到,这些应用案例都是没有屏幕的,此时蓝牙在电子烟上应用,主要具有以下特性:

记录使用时间和地点的数据;

并跟踪用户吸食的次数,跟踪消费者平均吸烟习惯;

还具有连接功能,如定位器,如果丢失,它可以找到你的vape;

设备锁定,以防止除你以外的任何人使用你的设备;

监测并防止青少年接触电子烟;

打造、强化社交属性。

而如今加上屏幕之后,又衍生了新的功能,比如远程调功率,自定义图片等等。

对于蓝牙在电子烟上的应用,一直是属于不温不火,没有被行业大规模应用,但又一直有相关产品在更新迭代。这是因为一部分人认为,电子烟更多是追求实用性,蓝牙功能似乎显得多此一举。而另外一部分人认为,蓝牙功能可以带来更多创新玩法,在打造高端旗舰产品时更有科技感。

原文始发于微信公众号(艾邦新消费电子资讯):Vapes now include Bluetooth and screens, making them almost like phones!

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